Kenya is widely regarded as the home of the safari.

Steeped in tradition and fame it was Ernest Hemingway who immortalised the safari experience (although sporting and not photographic) and Joy Adamson was among the group of expatriates in the 1960s and 1970s whose endeavours to conserve African wildlife captured the world's attention. The writings of Karen Blixen, and the adaptation of her classic book "Out of Africa" into a motion picture, helped establish Kenya as the great safari destination of the modern era.

One-tenth of all land in Kenya is designated as National Parks and reserves, the most famous being the Masai Mara, which annually sees the magnificent migration of more than one million wildebeest and zebra from neighbouring Tanzania.

Within Kenya's borders you will find savannahs rich with big game, timeless cultures unchanged by the modern world, soft white coral beaches lapped by the Indian Ocean, equatorial forests and mighty snow-capped mountains, searing deserts and cool highland retreats. All offer endless opportunities for adventure, discovery and relaxation...